Glossary

AI SEO glossary for business owners and marketing teams.

Use these definitions to align your team before planning SEO, content, website redesigns or AI search visibility work.

AI SEO

AI SEO is the process of improving how clearly AI answer engines and search engines understand your website, expertise, products and services.

Answer Engine Optimisation

Answer Engine Optimisation focuses on making content useful as a direct answer, not only as a ranked web page.

Entity SEO

Entity SEO clarifies the people, brands, locations, services, products, industries and concepts connected to your business.

Read Entity SEO definition

Structured Data

Structured data is code added to a page to help machines understand content types such as services, FAQs, products, articles and organisations.

Read Schema Markup definition

Google AI Overview

Google AI Overview is an AI-generated search feature that summarises information from multiple sources for selected queries.

Read Google AI Overview definition

Topical Authority

Topical authority is the trust gained by publishing a coherent set of useful pages around a defined topic area.

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