Definition: Entity SEO is the practice of clarifying real-world things and relationships so search engines and AI systems understand what your business is about.
Why entity SEO matters
Search engines do not only match keywords. They connect entities and relationships. A Malaysian SEO agency, a service, a city, an industry and a case study can all reinforce each other when structured clearly.
How to improve it
- Use consistent brand, address and service names.
- Create clear service pages and author or company proof.
- Connect related pages with internal links.
- Use structured data to describe the entity type.
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